RootPortum
Senior Campaign Design
RootPortum is a community greenhouse and garden located in Muncie, Indiana. Addressing both the high food insecurity rate and poverty level in that area by creating a location to access not only fresh and healthy foods but also a greater sense of community, this greenhouse will lower crime rates, create economic stimulation, and decrease dangerous health problems.
Final Logo and Visual Style Guide
Initial Logo Ideation & Sketching
Stationery
Printed on seed paper, both the letterhead and business card in this stationery can be planted and grown into flowers.
App Design
Designed to allow greenhouse users a way to stay connected with each other outside of the house, it would also be the place to rent a plot in the greenhouse and stay up to date on what’s happening at the house.
Outdoor Advertising
This advertising would be placed around Munice and be easily noticed by the community.
Community Plant Trading Event Invite
An event to gather the community and trade plants, this plant trading event would be a great way for the community to further get to know each other.
Thank You Package
GIven to those who rent a plot in the greenhouse, this thank you package would be a garden starter kit. It incorporates more of the seed paper in the form of a paper-pop up.
